Title: SKILLS AND ATTITUDINAL NEEDS OF EVENT VENDORS FOR QUALITY SERVICE DELIVERY IN THE EVENT MANAGEMENT SECTOR IN ENUGU STATE, NIGERIA

Authors:
Ukeje Augustina Ndidiamaka & Kalu Ezeda Patricia

Abstract: Abstract The study investigated the skill and attitudinal needs of event vendors for quality service delivery in the event management sector in Enugu State, Nigeria. The event management sector plays a vital role in social, cultural, and business activities, with event vendors serving as key drivers of service quality. However, vendors in Enugu state, face persistent performance challenges attributed to skill deficiencies and poor work attitudes. This study investigated the skills and attitude needs of event vendors including decorators, caterers, and bakers for quality performance in the event management sector in Enugu state. A descriptive survey research design was adopted, with data collected virtually from 235 event vendors drawn from the Event Organizers and Practitioners Association of Nigeria, South East (EOPANSE), Enugu chapter. A structured, expert-validated questionnaire was used for data collection. Data were analyzed using mean, standard deviation, and ANOVA at 0.05 significance level, with the Training Need Index (TNI) used to determine skill and attitude gaps. Findings showed that event vendors require training across a broad range of competencies, including communication, organizational, problem-solving, time management, and creative skills, as well as positive attitudinal dispositions toward work. No significant differences were found among the vendor groups in their training needs. The study recommends targeted training programmes to bridge identified gaps and enhance overall service quality in the sector. Keywords: Event Vendors, Skill Needs, Attitude Needs, Quality service delivery, Event Management

Publication Date: 2026-07-20